The Best Social Media Management Tools for Every Business

LinkShorteners
LinkShorteners Published on December 13, 2021

Gone are the days when social media marketers all used the same few tools to do their jobs effectively. Today, the tools we use are customized based on the strategy we create, the size of our team, the type of business we work in, and many other criteria.

Nonetheless, we think there are some social media management tools that stand out, including the following seven. They are easy to use, effective, and—in our opinion—are a must-have for every social media marketer.

Branding & Visuals Tools

When it comes to being famous for your business, every post can shape or destroy your brand reputation. In order to build brand equity, it is important to maintain a consistent look and feel across your social media channels.

Visme

Visme provides incredible design software for non-designers who want to create infographics and social cards for their company's social media channels. Most of their templates are customizable, so you can adjust the graphics to suit the look and feel of your brand while conveying prominent important insights. Their plans are affordable, starting at $15 per month.

LinkShorteners

There are many benefits to using LinkShorteners links in your social media posts. One of them is especially able to brand your links. LinkShorteners is not the default "LinkShorteners.com" domain but instead provides you with the option to add the brand name to the short link. This means that with every social post you share, you put your brand first. Find the plan that suits you on our website.

 

Scheduling tools

Every social marketer needs a tool to schedule posts, even if you only post once or twice a week. The scheduling tool can prevent you from making unnecessary mistakes because you can preview your posts before publishing.

This is especially useful when publishing to platforms that do not allow editing of real-time posts. These are our main recommendations.

MeetEdgar

Sharing the same content multiple times on various platforms has become the best practice of social media marketing, and with MeetEdgar, this becomes very simple. The tool enables you to automatically schedule posts and reclaim your previously published posts by simply scheduling your posts and setting them as limited or one-time promotions. Once you arrange your post, MeetEdgar will take care of the rest. Pricing starts at $19 per month.

Sprout Social

What we like most about this tool is that it uses ViralPost to determine the best release time. This helps eliminate noisy social media spaces and increase engagement. Sprout Social has three plans: Standard Edition, Professional Edition, and Premium Edition. Pricing starts at $99 per user per month, and all plans include a 30-day free trial. Their standard plan includes publishing tools that allow you to schedule, draft, and queue up posts.

 

The often-overlooked tools

Although these tools do not fall into any of the above categories, we still think they are worth mentioning. Not only are they easy to use, but they also come in handy in your daily workflow, from post-writing to proposing ideas for new content.

Grammarly

Grammarly is an easy-to-use Chrome extension that you can install to help ensure that your message is very clear. In addition to spelling and grammar, Grammarly also checks style, tone, and punctuation, so its AI will find things that other spell checkers miss. It is free and easy to set up. It is very convenient when writing multiple articles a day.

Buzzsumo

In terms of content discovery tools, Buzzsumo is one of our favorites. Buzzsumo can help you keep track of topics related to your business and give you insight into conversations in your industry. You can use BuzzSumo to find influencers to promote your content and conduct competitor research to help you understand your brand’s social media strategy. Pricing starts at $99 per month.

Woobox

Woobox can help you easily create gifts, contests, coupons, etc. If you are a small business with almost no ad spend, this tool can help you strengthen your relationship with your followers while attracting more followers. For example, some companies use WooBox to hold UGC contests and share coupons with their most active customers. The price is reasonable, there is a nice free plan and a standard plan of $32 per month.

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