In the "Creating Amazing Visual Effects for Social" series, we will discuss how to optimize your visual content to stand out on today's most popular platforms (such as Snapchat, Instagram, Pinterest, etc.).
According to Comscore, in the United States last year, Snapchat added 25 to 34-year-olds twice as fast as 18 to 24-year-olds. At the end of 2015, Snapchat also launched a billboard campaign in several major cities, and analysts speculated that the app was seeking maturity to compete with larger social media such as Facebook, Whatsapp, and Instagram.
If you haven’t established your brand on Snapchat, now may be the time to consider starting using social networks. But the app is so different from traditional social channels-one of the key reasons is that your posts disappeared-so what does it take to build a cohesive strategy?
Some influencers people who are leading ideas and using Snapchat’s new approach, and shared some tips on how brands can do this:
Everette Taylor, CEO MilliSense | Snapchat: everettetaylor
Push boundaries when creating your content inside and outside the platform.
Internally, this includes providing a variety of different types of content in your snapshot story, customizing themed content for different days of the week, and using internal features such as filters to make your snapshots more visually appealing.
As for external content, be sure to use existing followers on other social platforms for content distribution to build your followers.
Cyrene Quiamco, Founder of the 11th Second | Snapchat: cyreneq
Don't be afraid of Snapchat content disappearing. Remember the time before the advent of DVR, you had to put down everything on hand to watch your favorite TV shows? If you miss it, it disappears.
If done well, people will listen to, look forward to, and continue to check your brand’s Snapchat channel to watch your exclusive content, because they can’t save it for later. Snapchat is returning to its original expectations, and viewers will learn about your brand in the time.
Also, Snapchat is not Youtube, Vine, Facebook, or Instagram-don’t use it as you do now. Don’t just post static images like Instagram, or you can post boring non-interactive videos on Youtube. If you plan to do this, just use those other channels that are designed to live.
Chris Coleman, Social Media Superhero | Snapchat: itschriscoleman
1. Know your audience
Although Snapchat won’t provide you with detailed information about who is watching your snapshot, you can quickly determine the type of content you want to publish through testing. Snaps commonly used by Snapchatters are divided into categories such as humor, interesting facts, tips and tricks, competitions, games, stories, and skits.
2. Repurpose your content
One thing I learned while working at BuzzFeed Video is the ability to repurpose your content. When you write a blog post, create a video around the post. Cut out Facebook, YouTube, Vine, Twitter, Instagram, and Snapchat from that video. One of your content can now provide information to viewers through multiple channels.
Impact That Lasts Beyond The Snap
For brands accustomed to planning and preparing content, the frank, short-lived nature of Snapchat can be daunting. But you should embrace the act of disappearing! Messages that disappear can be used to create a sense of urgency and exclusivity. This may be a unique opportunity to showcase the face and personality behind your brand or product. The key is to use every 10 seconds to build a foundation for each other, have a large conversation, and tell the bigger story of your brand.