In today's online market, the world (literally) is within reach. We can find any product or company we want in a few seconds. This is very good for the company, but because of the fierce competition, it also brings challenges to the company. Improving brand awareness is the best way to avoid getting lost in the portfolio.
You can no longer piece together a website and hope that people happen to stumble upon your brand. Online marketing is subtle and has become more complex and fine-tuned over the years. If you don't think about strategy, your competitors at the forefront will beat you every time.
In today’s modern world, you need to develop, track, and develop strategies to increase brand awareness, while also contending with competitors who make their own plans. To help you navigate the turbulent waters that build strong online awareness, we have created the ultimate guide on how to increase corporate brand awareness.
How to Establish Brand Awareness
Brand awareness refers to how consumers recognize and remember your company. Increasing brand awareness allows more people to remember you, whether by recognizing your logo, message, or product.
Before we delve into the nuances of creating brand awareness, let’s discuss how potential customers come into contact with our brand in the real world. Brand recall, brand recognition, and primary awareness are the three main forms of brand recognition.
Brand recall refers to the possibility that consumers will immediately recall your brand name when they come into contact with products or services related to your company. In other words, this is a measure of how well consumers remember your brand name.
When customers encounter a brand, they should immediately recognize it and distinguish it from other brands. Brand aspects, such as colors, logos, and slogans, all contribute to brand awareness. The most obvious example is, you guessed it, the Apple logo. Another good example is McDonald's.
When buyers think of a particular product or service, the first thing they think of is the brand, it can be said that the brand has received primary attention. Q-Tips for cotton swabs, Kleenex for paper towels, or Coca-Cola for soft drinks are great examples of primary awareness.
In order to achieve these different levels of brand awareness, the key is to continuously build the brand and regularly reinforce it in the minds of the target audience. People are more likely to buy brands they are familiar with, which is why increasing product awareness should be the top priority of any business activity.
How to Boost Brand Awareness
There are many ways to increase brand awareness, but here are some simple tips to increase brand awareness:
Create guest blogs for other sites
While every brand should operate a blog catering to their specific audiences, companies can only get so much traction out of this resource. One way to expand your reach and improve brand awareness is to collaborate with other brands with a similar target demographic.
Keep in mind that ordinary “fluff” writing won’t be enough — you must guest write high-quality content. Not only will your collaborators love working with you, but you’ll be exposed to new audiences and leave a lasting impression with memorable and genuinely helpful content.
Create shareable infographics
We don’t need to tell you the importance of social networks today, especially when it comes to online awareness. On social media, sharing is essential to show your company’s name to more people and build brand awareness. Social media sharing ensures that your content is viewed by audiences who don’t directly follow you, exposing your company to new potential customers. Customers sharing your content with their online communities can help you expand your natural influence after annoying algorithm adjustments.
One of the simplest pieces of content you can create to increase brand awareness is an infographic. Not only are they eye-catching, they are also aesthetically appealing, easier to digest, and easier to read than the entire article.
Improve your SEO with user-intent related keywords
A seemingly more difficult way to increase brand awareness is to customize your content for search engine optimization (SEO). Although SEO can be overwhelming, it is simple to apply and is essential for the brand’s online exposure. Search engine optimization keywords are a reliable way to make your material easier to see by search engines (such as Google), thereby increasing the likelihood of appearing on top search results pages.
Finding keywords and phrases that accurately explain what you want to convey to your audience is the core of SEO. Once you find the right keywords, you will create content around them. Include your specific keywords in the title, body, and image title of the article-the more mentions, the easier it will be for the Google search engine to find your content.
Remember, SEO keyword research is very in-depth, so if you have the resources, we recommend that you hire an SEO agency to help you improve the optimization process.
Start a referral program
Rewarding your loyal customers and encouraging them to become your best advocates is a great way to increase your visibility through popular word-of-mouth marketing.
The referral program can not only expand your influence and brand awareness but also build trust among your new customers because you are recommended to them through trusted sources: friends and family.
Develop a voice for your brand
Developing a brand voice can help your brand to keep in mind the hearts of customers. Your company’s voice may be humorous, enthusiastic, smart, or sentimental. No matter which path you choose, it is important that your voice is authentic to your company and can attract the audience it serves.
We have discussed the importance of guest posting on the blog, but there are other ways to use online posting to increase brand awareness. LinkedIn has begun to allow users to use publishing tools to post directly on LinkedIn. If your posts receive enough attention, they may appear in people’s LinkedIn homepage feeds.
Take part in brand partnerships
A great way to increase brand awareness is to work with companies that share your values. Everyone’s goal is to increase brand awareness, so you will most likely find a company that has the same interests and hopes to work with you.
Cooperation with another brand does not just combine the influence of the two companies. It builds trust between the two audiences-creating brand awareness for the two companies.
Give something away for free
When you are trying to increase brand awareness, now is not the time to beg. This immediately drove people away. On the contrary, allowing customers to experience the products you offer without requiring them to make a financial commitment will promote trust and increase brand awareness.
For example, if you offer a subscription service, this may be a free trial form. In this case, visitors may recognize your name, but allowing them to visit your product, even if it is limited, can increase visibility. After all, if someone does not have the opportunity to use your service, how can they fully understand your identity?
How Brand Awareness is Measured
Even if you have a proper brand awareness plan, it is important to understand how to assess online awareness and which tools to use.
Measuring the online influence of a brand can be a daunting task, especially when your brand recognition has increased, and this growth is not necessarily attributable to your efforts. However, there are many techniques and tools to measure brand awareness.
Keep in mind that many factors affect the way you measure brand awareness, including your goals and objectives, audience habits, and distribution methods. To help you understand these abstract numbers, check out the following valuable indicators:
This is the most basic statistical data to determine brand awareness. The number of impressions of your campaign materials is measured by impressions. They provide a powerful framework to analyze the success of your online awareness campaigns. Although impressions do not reflect how many people viewed or took time to view your material, they indicate how many times it appeared in the first place.
Website traffic represents the number of visitors who found your website by typing your website into a search engine (such as Google) or clicking through local searches or social ads. If traffic grows over time, especially shortly after the event starts, it indicates that brand awareness has increased.
Checking your referral sources may help you find the source of this traffic. This resource can show which platforms generate the most traffic and which ones are not.
By looking at website traffic, you can infer that visitors are not only becoming more aware of your brand, but are also eager to learn more. They have absorbed your information and want to read more, or they remembered your brand (remember the brand recall we talked about earlier?) and went to check your website.
Social media engagement
Especially for advertising and sponsored posts, social networks provide a lot of information and powerful analysis tools.
While organically increasing brand exposure through sponsorship solutions such as native advertising and influencer partnerships, tracking social media analysis is critical. Brand influence, impressions, likes, shares, comments, clicks, followers, mentions, and hashtags are all examples of measuring social media engagement.
Social analysis shows how the public discourse surrounding your brand develops. They can clarify useful questions, such as:
- Is your brand awareness good or bad?
- Which influencers or hashtags contributed to this increase in awareness?
- Will this increased awareness encourage others to follow your account and comment on their own personal experiences?
You can use social analytics to answer these questions. The disadvantage is that this information is limited to certain social media sites and does not always reflect how your brand image is spread online.
Search volume data
If you want to increase brand awareness on search engines such as Google, it’s important to evaluate the search traffic surrounding your business and industry keywords. This shows how many potential consumers are looking for your company’s name, product, or similar solutions.
Search traffic data can help you determine your overall interest in your brand and industry. It also shows how your search traffic compares to competitors and how much room for improvement. You can use this information to create more targeted keywords and improve smart marketing techniques.
Although hard data is useful, you can also learn a lot about target consumers by chatting with them and getting qualitative feedback. Brand awareness surveys are a simple and easy way to achieve this goal.
Here are some common questions you can use in brand awareness surveys:
- What is your impression of our brand (mission, goods, and services)?
- When you think of our brand, what do you think of?
- Which of our competitors are you familiar with?
- How do you think we can improve?
To put your quantitative data in context, try a brand awareness survey. They increase brand awareness by establishing a one-to-one relationship with the audience, making them feel listened to and valued, and offering them unique offers or discounts in exchange for their participation.
Paid media can be defined as non-paid third-party publicity, such as "mentions" in articles, tags on social media, comments on blogs, etc.
By winning media measurement, you can track who is talking about your brand, what they are talking about, and when they are talking about it. You can use these statistics to track the surge in other areas (sales, followers, potential customers), how and when people learn about your brand, and how they interact with your company.
Measuring the link location of your website is a great way to assess brand awareness, similar to tracking your winning media. This can also help you find broken links, misspellings, etc. on your website, so you don’t miss important opportunities due to reduced credibility.
Tracking key metrics
When building campaigns to increase brand awareness, you should always analyze the figures to learn more about how your brand is being viewed. A few important key performance indicators (KPIs) include:
- Clicks – The total number of visitors that visited your website after clicking on your content
- Average cost-per-click (CPC) – The median fee per click
- Click-through-rate (CTR) – The number of visitors that clicked on your campaign’s content
- Cost-per-thousand (CPM) – The amount you pay per one thousand impressions of your campaign content
Tools for Promoting Brand Awareness
Now that you have an idea concerning which metrics you should be focusing on, here are a few tools that can help you pull this data.
Social media tools
Mastering the ins and outs of social media management is a test in itself. However, there are some useful tools to help you post, account management, and analyze your social media work. When choosing a tool that meets your needs, remember to keep the following questions in mind:
- What am I looking for in my account? Is it new business, sales, or something else?
- How will I achieve my goal?
- What social media data do I need to make my brand look trustworthy?
Knowing the answers to these questions is critical to choosing the tools that suit your needs. Here are some popular options for social media:
LinkShorteners provides an all-in-one platform designed to help you work smarter. Using the features provided by LinkShorteners, you can easily create, share, and track your links. The platform has multiple functions to easily increase brand awareness, with functions such as brand linking and redirecting any URL. LinkShorteners can help you work quickly to achieve your performance goals.
Hootsuite is one of the first social media management platforms that come to mind. This is a great tool for posting to multiple social media accounts at once. You can also use Hootsuite to locate, distribute, manage, analyze and optimize your social media materials.
Sprout Social is a tool for managing social media accounts. This tool is mainly aimed at experienced marketers as it provides in-depth insights and tools for optimizing social marketing. In addition, Sprout Social helps the company establish a real connection with its target audience to increase brand awareness.
Content marketing surveys
You can get honest feedback from consumers through brand awareness surveys to understand what they think about your brand, what they like and dislike, and more. The survey can provide you with important information that will help you plan your future brand awareness. Make sure you consider the following questions to get the best tool for your needs:
- What type of feedback do I need from customers?
- How often should I solicit feedback?
- How will I evaluate and communicate this feedback?
Here are some content marketing tools that can help you get feedback and increase brand awareness:
Typeform is a tool that allows you to create brand awareness surveys and collect meaningful feedback. The platform provides a user-friendly interface, which includes custom-designed themes, templates, and other valuable features. If you need to collect data, simplify internal team communication, or capture potential customers, Typeform is a great tool.
SoGoSurvey is a simple platform for creating and distributing surveys through various channels. In addition, the program can help you simplify the feedback collection process. SoGoSurvey can also be integrated with your CRM tools, allowing you to automatically collect and analyze customer satisfaction insight feedback in one place.
Website Analytics Tools
Collecting information about your website visitors and analyzing their activities can be difficult. This is where the analysis tools come into play. Here are some of our favorites:
This tool is one of the most powerful tools for analyzing basic website analysis. You can use Google Analytics to learn more about your visitors, such as which pages they visit, how long they spend on each page, where they are located, and so on. You can use these statistics to improve your website based on their activities. If you are an experienced marketer, Google Analytics can provide you with valuable data for building customer portraits.
Ahrefs is an SEO tool that allows you to learn more about the website and obtain mission-critical information. This tool can help you create a semantic core for your website, examine Google search results related to your business, and determine the topics people are most interested in and the keywords they are searching for. This data will be used to create relevant content with the right keywords so that your target audience can discover and recognize you online. In addition, you can use Ahrefs to figure out why your competitors rank higher than you and modify your marketing methods accordingly.
The Fastest Way to Increase Brand Awareness
Real-time statistics can help you achieve the goal of increasing brand awareness in a carefully calculated way. If you want to manage links, turn to industry leaders like LinkShorteners.
With complete statistics for each link and campaign—including clicks, geographic data, and popular referral channels—you can understand when and what content your target audience is involved in. We eliminate the guesswork about link performance, allowing you to provide exactly what your audience is looking for.