Gone are the days when social media marketers all used the same few tools to do their jobs effectively. Today, the tools we use are customized based on the strategy we create, the size of our team, the type of business we work in, and many other...
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Think about the last thing you posted on your company’s Instagram account. Have you crafted the content carefully? Is it created based on the interests of your target audience? If you nod while answering these two questions, that's...
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Continuously and frequently creating content that drives social channels is a challenge for organizations of all sizes, not just small businesses. When you take the time to create something, you want to get as much mileage from it. How can...
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Instagram is often referred to as the "king of interaction." With a participation rate nearly 400% higher than any other social network, photo-sharing services have great potential to allow brands to build communities and...
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When choosing social media channels for your brand, it’s important to note: You don’t have to be on every channel. This is especially true if you have no plans or bandwidth to take advantage of them. For example, if you are...
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Marketing on Twitter is difficult. When competing with millions of accounts, social media marketers face huge challenges. Understanding the Twitter algorithm is the key to standing out from the crowd. With an average of 500 million tweets sent...
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